The Challenge
Launch the first iteration of the Carhartt x '47 partnership with a campaign built from the ground up — one that celebrates the hardworking fan and connects across multiple MLB markets.
The Approach
I developed a multi-channel campaign spanning video, in-store print, and digital that established the collaboration's identity from day one. The creative centered on the grit and dedication of the everyday fan, positioning Carhartt x '47 as the collection built for people who show up no matter what.
The Result
The campaign was regionalized across all 30 MLB teams, activating every touchpoint league-wide.
