The Challenge
When Payroc acquired BlueSnap, the immediate challenge was clear: migrate an entire visual identity system — spanning sales collateral, partner materials, and product marketing — without disrupting active sales cycles or losing the brand equity BlueSnap had built. The added complexity: BlueSnap's assets were US-focused, and Payroc needed global-ready creative.
The Approach
Rather than flipping the switch overnight, I developed a phased migration — auditing all 250+ assets, ranking by sales impact, building the new brand framework first, then transitioning assets in priority order. This kept the sales team operational while we systematically rebuilt the brand foundation.
The Result
When Payroc acquired BlueSnap, the immediate challenge was clear: migrate an entire visual identity system — spanning sales collateral, partner materials, and product marketing — without disrupting active sales cycles or losing the brand equity BlueSnap had built. The added complexity: BlueSnap's assets were US-focused, and Payroc needed global-ready creative.