Role: Creative direction & production

Scope: Video, print & digital campaign

The Challenge: Create a collaboration between Pintrill and '47 that felt fresh and collectible while connecting fans to their cities in a new way.

The Approach: I developed a concept pairing five iconic cities with their signature flowers: Paris irises, Los Angeles poppies, Boston mayflowers, Tokyo cherry blossoms, and New York roses. Each city's floral element became a unifying visual motif across product, packaging, and campaign assets—giving the collection a cohesive identity that worked across in-store displays, digital, social, and stadium placements.