ROLE
Creative Direction / Production

SCOPE
Internal Brand Book

THE CHALLENGE
Create an internal brand book for new '47 employees that introduces them to the brand's history and establishes a clear understanding of its values, voice, positioning, and mission.

THE APPROACH
I designed and produced the full brand book, giving new hires a strong foundation in what '47 stands for — from its origins to its brand pillars. The book needed to feel as thoughtful as any external-facing work.