ROLE
Creative Direction / Art Direction / Production

SCOPE
In-Store Print / Digital

THE CHALLENGE
Create a collaboration between Pintrill and '47 that felt fresh and collectible while connecting fans to their cities in a new way.

THE APPROACH
I developed a concept pairing five iconic cities with their signature flowers — Paris irises, Los Angeles poppies, Boston mayflowers, Tokyo cherry blossoms, and New York roses. Each floral element became a unifying visual motif across product and campaign assets, giving the collection a cohesive identity.