ROLE
Creative Direction / Production

SCOPE
eBook / Landing Page / Digital

THE CHALLENGE
Develop a full-funnel campaign that positions BlueSnap as the platform businesses graduate to when they've outgrown their current payments provider.

THE APPROACH
I led creative from concept through production, building the campaign around a swimming metaphor — a child learning with floaties transitioning to a confident, experienced swimmer. The visual narrative carried consistently across all touchpoints.