ROLE
Creative Direction / Production /
Production Management

SCOPE
Tradeshow Booth Activation

THE CHALLENGE
Design a tradeshow booth that would stand out on a crowded expo floor and clearly communicate BlueSnap's value proposition to prospective partners and customers.

THE APPROACH
I developed the booth concept and designed all environmental graphics, signage, and supporting collateral — ensuring a cohesive brand presence that aligned with BlueSnap's visual identity while commanding attention in a competitive space.