Role: Art direction & production

Scope: Tradeshow booth activation

The Challenge: Design a tradeshow booth that would stand out on a crowded expo floor and clearly communicate BlueSnap's value proposition to prospective partners and customers.

The Approach: I developed the booth concept and designed all environmental graphics, signage, and supporting collateral—ensuring a cohesive brand presence that aligned with BlueSnap's visual identity while commanding attention in a competitive space.