BlueSnap
Website Redesign

Role: Art direction

Scope: Website redesign

The Challenge: Redesign BlueSnap's website to better communicate the brand's value proposition, improve user experience, and drive conversions.

The Approach: I art directed the full redesign in close collaboration with the VP of Marketing and Director of Content and Communications—aligning visual direction, messaging, and UX to create a cohesive experience. I oversaw the design system, page layouts, and visual hierarchy to ensure the site worked harder for both brand perception and lead generation.