ROLE
Art Direction / Production / Update Management

SCOPE
Wesbite Redesign

THE CHALLENGE
Redesign BlueSnap's website to better communicate the brand's value proposition, improve user experience, and drive conversions.

THE APPROACH
I art directed the full redesign in close collaboration with the VP of Marketing and Director of Content and Communications. I oversaw the design system, page layouts, and visual hierarchy to ensure the site worked harder for both brand perception and lead generation.